- the type of personal information we collect through the Website;
- how that information is used;
- with whom the information may be shared and for what purposes;
- what choices you have regarding the collection, use and disclosure of your personal information;
- the steps we take to protect personal information in our custody and control; and
- how to request access to our correction of the personal information we maintain about you.
PERSONAL INFORMATION WE COLLECT AND HOW WE USE IT
We define “personal information” as information about an identifiable individual. This might include your name, phone number, email address, mailing address, age and credit card number. It might also include information about your purchases or interactions with our Website, if that information is linked to you in an identifiable way.
In general, you may visit the Website without providing personal information. However, in order to use certain features of the Website, we may need to collect personal information. This may include:
- When you register on the Website, we may collect your name and contact information.
- When you make a purchase on the Website, we collect information that will allow us to complete your transaction, including to process your payment and deliver your product. This would include your shipping and billing information, credit card information or other preferred payment means, and history of purchases.
- When you register a product with us, we may collect your name and contact information as well as information about the product you are registering.
- Customer service information or general account information. If you encounter a screen or page that requests information you do not want to share with us, you may choose not to enter the information and not to proceed on that screen or page.
- When you subscribe to our email program we may collect your name and email address, as well as any preference information you may choose to provide.
- When you participate in a sweepstakes or promotion, we may collect your name, address, telephone number, email address or other information provided as part of the entry form.
We may also use your personal information to provide you with important information about the products or services that you are using (including critical updates and notifications), to provide you with superior customer service, to support and enhance our relationship with you, for internal marketing and promotional purposes, for internal business purposes such as maintaining business records, solving technical problems, calculating overall usage statistics, marketing and analytics, and to improve or develop our products, services and Website.
We may use your personal information to communicate offers on products and services that we believe will be of interest to you.
WHEN WE MAY DISCLOSE PERSONAL INFORMATION
We may share your personal information with third parties if it is necessary in order to fulfill a transaction you have requested.
We occasionally hire other companies (including affiliates acting in this capacity) to provide limited services on our behalf, such as website hosting, data hosting or processing, packaging, shipping, and sending information about our products, special offers, and other services. We may provide these service providers with, or these service providers may otherwise collect, the personal information that they need to deliver the service. Some of these service providers may be located outside of Canada, including in the United States. While outside of Canada, your personal information will be subject to applicable local laws, which may permit government or national security agencies to access your personal information in certain circumstances.
If you give us permission, we may share information with our affiliates so they may send you information about their products and services.
We may also disclose personal information if required to do so by law or in the good faith belief that such action is necessary to (a) comply with legal process served on us or the Website; (b) protect and defend the rights or property of MTI Life Jackets; (c) investigate and help prevent security threats, fraud, or other malicious activity; or (d) act in urgent circumstances to protect the personal safety of our employees or agents, users of our products or services, or members of the public. We will cooperate with law enforcement authorities.
Mustang Survival - Canada
7525 Lowland Drive
Attention: Legal Department
ACCESS TO AND CORRECTION OF PERSONAL INFORMATION AND OPT OUT
You may request access to or correction of your personal information in our custody or control by making a written request using the contact information described above. We may take reasonable steps to verify your identity before making corrections or providing access.
You may withdraw your consent to our collection, use or disclosure of your personal information at any time by contacting us as described above.
If you no longer wish to receive information or marketing materials related to our products or services, please contact us as described above or use the unsubscribe link in the communication, where available.
Please note that your rights to access and correct your personal information, and to withdraw your consent to our collection, use or disclosure of personal information, are subject to applicable legal restrictions and reasonable notice. For example, if you withdraw your consent to certain uses or disclosures of your personal information, we may no longer be able to provide certain products or services.
The file containing your personal information will be maintained on our servers or those of our third-party service providers. We restrict access to personal information to our employees, representatives and agents who require access in order to provide services to you or in the course of conducting our normal business operations. While no website can guarantee security, we use commercial reasonable efforts to maintain appropriate physical, electronic, and procedural safeguards to protect your personal information collected via the Website.
COOKIES AND AUTOMATED INFORMATION COLLECTION TOOLS
We use this information to make the Website easier to use by eliminating the need for you to repeatedly enter the same information or by customizing the Website to your particular preference or interests. We may use customized links or similar technologies to track email links that you click.
We may associate the information we collect using these technologies with your personal information in order to provide you more focused content when you visit the Website or when we communicate with you.
Web Beacons: A Web Beacon is an electronic image. Web Beacons can track certain things from your computer and can report activity back to a web server allowing us to understand some of your behavior. If you choose to receive emails from us, we may use Web Beacons to track your reaction to our emails. We may also use them to track if you click on the links and at what time and date you do so. Some of the third-party marketers we engage with may use Web Beacons to track your interaction with online advertising banners on our Website. This information is only collected in aggregate form and will not be linked to your personal information. Please note that any image file on a webpage can act as a Web Beacon.
Embedded Web Links: Links provided in our emails and, in some cases, on third-party websites may include tracking technology embedded in the link. The tracking is accomplished through a redirection system. The redirection system allows us to understand how the link is being used by email recipients. Some of these links will enable us to identify that you have personally clicked on the link and this may be attached to the personal information that we hold about you. This data is used to improve our service to you and to help us understand the performance of our marketing campaigns.
Third-party Websites & Services: We work with a number of service providers of marketing communications technology. These service providers may use various data collection methods to improve the performance of the marketing campaigns we are contracting them to provide. The information collected can be gathered on our Website and also on the websites where our marketing communications are appearing. For example, we may collect data where our banner advertisements are displayed on third-party websites.
LINKS TO THIRD PARTY WEBSITES
We may provide links to other sites on the Internet for your convenience to locate related information and services. These sites, such as Facebook, Twitter, Instagram, and YouTube, have not necessarily been reviewed by us and are maintained by third parties over which we exercise no control. Accordingly, we expressly disclaim any responsibility for the privacy policies, information collection practices, content, accuracy of the information, and/or quality of products or services provided by or advertised on these third-party websites. Moreover, these links do not imply an endorsement with respect to any third party or any website or the products or services provided by any third party.
INFORMATION OF MINORS
We do not intentionally seek to gather information from individuals under the age of eighteen (18). We do not target the Website to minors, and would not expect them to be engaging with our Website or services. We encourage parents and guardians to provide adequate protection measures to prevent minors from providing information unwillingly on the Internet. If we become aware of any personal information that we have collected about minors, we will take steps to securely remove it from our systems.
YOUR CALIFORNIA RIGHTS
Pursuant to California Civil Code Section 1798.83, we will not disclose or share your personal information with third parties for the purposes of third-party marketing to you without your prior consent.
If you are a California consumer, as defined by the California Consumer Privacy Act of 2018, you may be afforded additional rights with respect to your “Personal Information” as that term is explicitly defined under California law. Any Personal Information we collect is collected for the commercial purpose of effectively providing our services to you, as well as enabling you to learn more about, and benefit from, our services. You may exercise each of your rights as identified below, subject to our verification of your identity.
Access. You may contact us here to request a copy of the Personal Information our Website databases currently contain.
Deletion. If you should wish to cease use of our Website and have your Personal Information deleted from our Website, then you may submit a request here.
Upon receipt of such a request for deletion, we will confirm receipt and will confirm once your Personal Information has been deleted. Where applicable, we will ensure such changes are shared with trusted third parties.
If a California resident exercises his or her rights under California law, including the CCPA, we shall not discriminate against that California resident by denying our goods or services, charging different prices or rates to similarly situated consumers, providing a different level or quality of our goods or services, or taking any other adverse action.
In the event that MTI Life Jackets offers a message board or any other interactive or social-type feature on its Website, please be aware that anything that you post in these areas will be made available to the public and that the information you post can be collected and used by people you don’t know. We recommend that you not post or share any personal information in these areas. We cannot guarantee the privacy and safety of these areas and are therefore not responsible for any information you choose to post. Your use of these features is fully at your own risk.